Founded by beauty entrepreneurs Mahay and Geneviève, Nuda redefines sunless tanning with innovative formulas that deliver a natural-looking, sun-kissed glow without the damaging effects of UV exposure. Originally created to support professional spray tan artists through advanced education and high-performance solutions, the brand has evolved into a complete collection of sunless skin essentials. Powered by proprietary tanning technology and enriched with skin care-focused ingredients, Nuda's formulas combine the benefits of self-tanning and skin wellness.