Pure Gold Radiance Concentrate

A generous serum, Pure Gold Radiance Concentrate provides immediate and long-term benefits to the skin for an unprecedented glow. The formula, infused with the Pure Gold Diffusion System, is designed to smooth the skin and refine its texture, to revitalise its appearance and help even skin tone.

Thanks to its unique properties, gold as a radiance enhancer and vehicle for powerful active ingredients is particularly well-suited to devitalised skin – skin that is fragile, thin, dry and dull, deficient in nutrients. Both environmental conditions and physiological changes can contribute to skin’s fragile state. When skin is devitalised, it becomes less receptive to nutrients, leading to a slowing down of renewal processes. For skin to function more efficiently, it needs to be constantly exposed to active ingredients.

To address this particularity of devitalised skin, La Prairie has developed a new Pure Gold Science Platform, designed to provide sustained delivery of two key replenishing active ingredients to compensate for the loss of receptiveness of the skin. The Pure Gold Diffusion System delivers a three-peak action sequence to the skin. First comes the immediate deposition of gold on the skin’s surface to offer instant radiance. An intense infusion of the same replenishing active ingredients follows. Finally, a steady release of the replenishing active ingredients linked to gold particles deposited on the skin’s surface completes the sequence.

• Enhances the appearance of radiance in the skin instantly and over the long-term.
• Provides nutrients to the skin.
• Smooths the skin and evens its texture.
• Helps restructure the appearance of the skin while promoting the feeling of increased volume from intense hydration.
• Evens skin tone.
• Skin is revitalised, replenished, enriched, diffusing the grace of the golden hour. 

How to use: Apply morning and evening after cleansing and toning. Begin the Pure Gold Ritual by dispensing one or two drops from the pipette onto fingertips. Gently warm between fingers and begin massaging into skin in a circular motion, from forehead, along bridge of nose to cheeks and along jawline to chin. Follow with Pure Gold Radiance Eye Cream and Pure Gold Radiance Cream.