These iconic formulas have revolutionized the beauty world.
Iconic 5

Future Skin
Experience a luminous, weightless foundation that perfects your complexion. It's innovative gel formula hydrates, nourishes, and provides buildable coverage for a natural, radian finish.
Groundbreaking oil-free gel foundation made of 60% water and skincare botanicals. Looks like your skin, but better.
Bio Lifting Serum+
This advanced serum, enriched with powerful plant stem cells, targets visible signs of aging, firming and smoothing your complexion.
A powerful skin-smoothing serum featuring powerful peptides and plant stem cells. Over 80% of testers said their skin looked brighter, firmer, and smoother.
Pure Rosewater
Immerse yourself in the delicate essence of roses. This hydrating mist soothes, tones, and revives your skin, leaving it feeling nourished and rejuvenated.
A refreshing face mist crafted from the rare French Rose de Mai. Made with artesian well water and the entire Rose de Mai bloom, which gives the skin an antioxidant boost.
Lip Veil
This luxurious lip color, enriched with nourishing ingredients, provides long-lasting hydration and a mesmerizing sheen let your lips make a statement that reflects your unique style and sophistication.
Luminous, luxurious lipstick infused with Fair Wild-certified organic Baobab Oil. Created to support Space for Giants and their work preserving the migration paths of elephants across Africa.
Faux Cils Longest Lash Mascara
This luxurious mascara, known for its lengthening and volumizing formula, effortlessly enhances your lashes, creating a bold and dramatic effect. Embrace the allure of luscious lashes with confidence.
Best-selling formula infused with a lash-boosting growth peptide to enhance volume and lash length. With nourishing rose oil to leave lashes glossy and soft.